Why join the priority list at Wind Crest?
Q&A with Sales Counselor Molly Thorne-DhieuxBy Heather Leah Huddleston
Wind Crest’s exclusive priority list enables everyone interested in moving to this popular Erickson Living community in Highlands Ranch, Colo., to reserve a place in line for the apartment home of their choice. Joining now gives prospective residents the best chance of getting the home—and the retirement—they want and have planned for.
Recently, the Tribune turned to Sales Counselor Molly Thorne-Dhieux to get a better idea of what the priority list is all about.
Q: What exactly is the priority list?
A: It literally is your foot in the door. Our apartment homes are always offered first to our priority list members before the general public; therefore, members can take advantage of these opportunities as they arise.
If a priority list member’s preferred home style becomes available and they are contacted about an apartment home, they can tour it, reserve it, or pass on it; the latter then gives me permission to move to the next person in line. You’re never penalized for passing on an apartment, and you will never lose your place in line. Over time, as people above you on the list move in, your name moves up closer to the top of the list.
Our priority list is organized by who wants what, when, and how—by what a person’s time frame is and what floor plan they want.
Joining the priority list requires a $1,000 fully refundable deposit plus a one-time $150 nonrefundable application fee. As I said before, this is your opportunity to get the apartment home you want.
Q: What are some other advantages to being a priority list member?
A: A lot of people will take the time they’re on the list to really get to know the staff, future neighbors, services, food, and amenities of Wind Crest—a little like trying the community on for size.
Priority list members have the opportunity to stay on campus in one of our guest suites, and we cater their visit to their interests to see if the Wind Crest lifestyle is for them. This opportunity is the best way to learn about Wind Crest—from the people who live here.
Priority list members also have access to Personal Moving Consultant Beth Brandenburg to help them with every step of their move to Wind Crest.
Beth assists future residents with everything from downsizing to choosing a real estate agent and a moving company from Wind Crest’s list of trusted vendors. Many people don’t realize this service—called Erickson Realty and Moving Services—is available to them now as a priority list member, and we encourage them to take advantage of it.
Q: Wind Crest is nearly sold out. What would you say to the person who thinks there’s no point in even trying to get in now?
A: We don’t see the priority list as an “insurance” policy but rather as an “assurance” policy.
At this point, to ever have the opportunity to move to Wind Crest, you must join the priority list. And with this, you get first right of refusal, meaning if any apartment home becomes available, priority list members are the first to be notified.
Priority list members are also first to get the word on new development at Wind Crest, like our new continuing care neighborhood, Mill Vista Lodge, and other construction coming to our community.
We do have a healthy priority list, with 400 members, but not all 400 people are going to want the same floor plan or have the same move-in time frame. It makes more sense to join now instead of waiting.